We now live in a world that provides us with a plethora of options for everything. Man has become so comfortable, that even the slightest thought of discomfort and inconvenience is vehemently dismissed. The abundance of options are a key element of our creative work today, because options are created for the sole purpose of programming our consumption habits to maximize profits. You provide yourselves with too many options which ultimately leads you to anxiety and decreased satisfaction. This is famously called The Paradox of Choice by Barry Schwartz. So why must you limit your options if you are intending to put forward meaningful creative work?